AERIAL is a destination hospitality events venue, designed by MEME Design for Food and Desire, one of Melbourne’s leading event specialists. Situated at South Wharf, it is a large-capacity offer overlooking the Yarra with panoramic city views.
The overall planning and programming was an exercise in maximizing space and pre-empting multiple function types and layouts. A major challenge was to design for the diversity of events; creating the infrastructure to facilitate quick and radical changes in character required for weddings through to corporate launches. Spatial drama is created through an atmospheric arrival space at ground level with a monolithic stair drawing guests up to the main function space. Arriving at the first floor the spectacular views of the river and city are revealed.